bleedingTNorange
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I don't know if there will be a drop-off, or not. I just don't believe we will increase season ticket sales with this move. I think there will still be unsold tickets, and a largely pissed off portion of the fanbase that is expected to pay a lot more money to retain the same tickets to watch a similarly average product, and left wondering where the loyalty is from the university after their years of faithfully supporting the athletic department by continuing to purchase season tickets to watch bad football. Do I think all of those people will jump at the opportunity to pay the same amount for worse seats? No, I don't.
So, I can only guess that you and Danny are hedging your bets that there is an entire generation of fans who've been waiting for these better seats to come open at a higher cost and they've got money to burn. I think you're both about to find out that this is a different generation than the ones who previously filled those seats. A generation with access to 4K quality television at a much cheaper price, more entertainment options, in general, and one that has experienced nothing but disappointment from Tennessee football for the majority of their adult lives. But, hey, maybe those people truly have just been waiting for this very opportunity. We'll see. I still think this was a better idea to try and implement when the team is playing well and demand for tickets is on the rise. As it currently stands, attendance has dropped every year since 2016.
2016 avg attendance: 100968
2017: 95779
2018: 92984
2019: 87864
2020: COVID-19
2021: 87692 (currently)
THE COST IS CHEAPER THAN IT PREVIOUSLY WAS