NIL is a joke. People who put up money to offer some sort of financial deal to a kid before s/he has even chosen a college, or played, is absurd. I'd suggest that not more than 10 maybe 15 of the players in the top 100 will be good enough in college to even merit a modest NIL deal. When you say we need a "stronger" NIL program, you seem to be suggesting that we should be offering even better deals to unproven players than other colleges. In other words, let's waste more money on players than other schools. The whole NIL thing is nonsense.
If someone comes to Tennessee and becomes a star basketball player, and a company thinks it can leverage that player's status to sell some product, then, yea, then offer the player some sort of deal involving product endorsement or T-shirts or somesuch. That makes sense. Effectively paying players to sign with your school--which you and others seem to be suggesting--is nothing but bribery and should be outlawed by the NCAA and conferences. That was never the purpose of NIL, which has just opened a big can of worms because activists think players getting full college scholarships are somehow exploited. It's total nonsense.