Franklin Pierce
Well-Known Member
- Joined
- May 4, 2014
- Messages
- 27,031
- Likes
- 30,944
Portland seeks to mend image amid police uproar, civil unrest with Ad Campaign: ‘You can be yourself here’
Portland purchased a full-page advertisement in The New York Times in an attempt to repair its image and attract tourists following a tumultuous year of violent demonstrations in the wake of the death of George Floyd in Minnesota, and the most recent fallout after all 50 members of the police riot squad resigned.
Travel Portland purchased the ad which is set to run through August to encourage overnight local hotel and short-term rental stays from leisure travelers from the cities of Seattle, San Francisco and Los Angeles, KOIN reported. It is part of a campaign called "This is Portland." Travel Portland also released a video featuring more than 20 Portland chefs, store owners, athletes, performers and artists that is narrated with the same text written in the full-page New York Times spread.
The ad, written in a format resembling a poem, continues, "Some of what you heard about Portland is true. Some is not. What matters most is that we’re true to ourselves."
Portland seeks to mend image amid police uproar, civil unrest with ad campaign: ‘You can be yourself here’
Portland purchased a full-page advertisement in The New York Times in an attempt to repair its image and attract tourists following a tumultuous year of violent demonstrations in the wake of the death of George Floyd in Minnesota, and the most recent fallout after all 50 members of the police riot squad resigned.
Travel Portland purchased the ad which is set to run through August to encourage overnight local hotel and short-term rental stays from leisure travelers from the cities of Seattle, San Francisco and Los Angeles, KOIN reported. It is part of a campaign called "This is Portland." Travel Portland also released a video featuring more than 20 Portland chefs, store owners, athletes, performers and artists that is narrated with the same text written in the full-page New York Times spread.
The ad, written in a format resembling a poem, continues, "Some of what you heard about Portland is true. Some is not. What matters most is that we’re true to ourselves."
Portland seeks to mend image amid police uproar, civil unrest with ad campaign: ‘You can be yourself here’