So we're headed to 3 conferences, each with, say, 24 schools. Whoopee! Absurd? Totally.
And all because the conferences are all scrambling/vying to grab the best brands and thus get the biggest TV rights package, and schools with decent brands are crassly desperate not to be left out the conference money grabs. The big question, to which some have alluded, is whether there really will be these huge TV rights payouts 10 or so years from now as the sports/entertainment market continues to be splinter across an ever increasing number of digital and broadcast platforms. There are no conferences, as they've been know traditionally and for decades, anymore. They're conferences in name only, and in reality TV TEET GROUPS.
Indeed, why not carry on with this Darwinian game? No need to stop here. Why shouldn't the top 15 or 20 football brands from across the country--say, the top 5 or 6 programs from each of the new 3 (maybe four, eventually) super-conferences---could form their own uberconference--a Champions conference of sorts, which would ensure the absolute BIGGEST rights deal.
Why share the spoils with lesser brands like Miss. State and Iowa State when OSU, bama, georgia, michigan, lsu, southern cal and 12 other brand-name schools can //consolidate into a star-studded Champions League? It gets a massive broadcast/streaming deal, and the members schools all duke it out: two divisions and a title game between the two division winners that effectively IS your national title game. You wouldn't need the fake drama of an 8/12 team playoff among teams from various conferences. It's true that TV likes the fake drama of a playoff---Can TCU beat Georgia. No, it can't--hence the fake drama--and that was only with 4 teams. (A 12-team playoff will just mean a lot more fake hype for the early games).
In the near term, before that happens, we'll see the end of conference title games. They'll be obsolete as soon as the expanded playoff arrives. There will be no need for an SEC title game when there will be at least 4 SEC teams in the new, expanded playoff. It will have zero relevance.
In sum, I see no reason why we won't see additional permutations of this money-grubbing nonsense for years to come. If everybody has taken this silliness this far, why stop?
The commercialization/greed of college football has pretty much ruined college athletics, in my opinion. It's true that the college part of "college football" got left behind a long time ago. But I never expected college athletics to get this crass and crazy stupid.
Finally, I don't yet get why Vandy and Missouri would want to leave the SEC for the Big12, if there is any truth to that report. What would be the advantage?