livefaith
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You have to look at the number of incidents regarding underage drinking, or even alcohol related incidents by college students in general, at both schools, before and after the retirement in 1998. My guess is that there has been no significant change. Banning the barrel was purely reactionary, and given the circumstances it was probably the right thing to do for that year, but it should have been re-instated the next. The thought that a trophy, that started as a representation of celebrating a victory, would influence college kids to drink or not to drink or that if you support the trophy you support underage drinking or driving while intoxicated is nothing more than gas lighting. If you believe this, then you should support banning champagne and all references to popping bottles.
Marketing/PR departments were concerned about "Optics" as usual. Was gonna be a tough defense when the photos of the winner hoisting the BEER barrel emerged on the column next to the story about football player deaths from alcohol. It's 100% based in AD CYA issues. That's all. Nobody want's to be the one in the news who suggests bringing it back for the 1st time.