What's the hype around Charlie Strong?:
21 years of SEC experience.
Defensive success everywhere.
Passion for coaching.
Resurrected a Louisville program that went 15-21 in previous three years before his arrival (Dooley's record at Tennessee was 15-21)
Taking Louisville to its third-straight bowl game for the first time since Bobby Petrino.
Inherited a 4-8 team and took them to 10-2 in three years.
Taking Louisville to its second-ever BCS bowl (pending Cincy win over UConn, highly likely).
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If you want a "big name", fine. Who are "big names" outside of Gruden and Patterson? It doesn't look like any celebrities are looking towards Knoxville. But if you ask "what's the deal with Strong?", just read above.