Finebaum's just doing his job, and he's good at it or he wouldn't be there. If you ever hear him talking about something, and it's not what Disney wants him to be talking about, I don't think it'll take much time before there's someone else in that chair.
There's not a heck of a lot of off-the-cuff talking going on in mass media. What there is, is a news budget: what ESPN and the SEC Network spend their time talking about, and not talking about, is totally by design. It's essentially The Mouse telling you what you should and shouldn't be paying attention to. They've got this much airtime, or space on the home page, and this is what they're going to spend it on. So you get a lot of 'Bama because they've been right at the top of the mix for just a stupid amount of time now, or absolutely any time someone's foot's a bit heavy on the gas pedal in Athens, or Coach Prime even though Colorado went right on ahead to go 1-8 in conference, surprising pretty much no one.