Pruitt knows his reputation as a head coach; longevity at UT; and chances at another HC job if he leaves UT (circle one or all) hinge on what happens with this program over the next 3 seasons. Recruiting is on the upswing, which is one of his known strengths. That 5-7 season has to be gnawing at his insides, and I'll wager that he is vowed and determined that it will not happen again. Hence the comments about "recruiting better players". It was an intentional, if somewhat unprofessional, shot across the bow of both over-rated and under-performing players. I'd say there's a level of "get better now" inside the program that UT has not seen in decades. Good...it's overdue.
The OC choice is important, and it's critical for Pruitt. He needs to be able to sit back and manage the overall program, without paying too much attention to one area over the others. Thus, he needs an OC that he can trust with half of his team. I'm also guessing that a condition of the hire is that the majority, if not all of, the current "O" staff stays in place. Taking into account the 10-year-deep abyss that UT football has fallen in to; the strength of the SEC East; the likes of Alabama, LSU, and Texas A&M on the other side; and having to work with the existing staff...finding the right OC is going to be tough.
Only two options seem to fit. One, an experienced OC or position coach who got canned on a HC change; doesn't like the NFL; or relishes the challenge (and the potential pay raise) that UT offers; and two, an "up and comer" who sees UT as a place to plant his flag and make his name. That's my guess, which is at least as bad as any other here.
If he promotes from within, then it means no one outside the program would take the job under his terms.
Go Vols.