Thunder Good-Oil
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With Beyond and Impossible, you heard marketing hype because those are marketable products right now. This is not even close to being ready for market and I feel like they are so far from being comparable to lab-grown meat that you might as well be comparing it to the new Velma show being overhyped (and disappointing). It's not a meat substitute. It is meat.
IDK. When I hear someone talk about lab-grown meat, 90% of what I hear in return is pushback, so I don't look at it as overhyped at all.
IDK when it will be a better product than our "natural" meat industry, but it will be someday. Imagine not needing a billion cows for slaughter. The land they live on can be repurposed. No more inhumane livestock conditions. The quality will be more controlled and eventually it will be cheaper.
I'm from Kentucky, we eat'em raw@joevol33 do you ever prepare testicles and serve them with your meat?
This is the future of protein-based food production. Ironically, they have lean muscle creation down to a science but struggle with fat creation.
Once at scale, it will make protein much more affordable and reduce food borne illness from proteins to practically zero. Interestingly, it will also increase the total market size of protein consumption by folding in vegans/vegetarians who currently object to animal protein consumption for moral or environmental reasons.
Years ago I worked out Outback Steakhouse. We had a regular who would come in several times per week to sit at the bar with a friend and have dinner. Every single time she came in I had to listen to the virtues of being vegan and how being a vegan made her a better person etc. She'd also complain about the lack of vegan options on our menu. (It's kind of in the name) And then she'd settle on a Bloomin' Onion.
The other bartender always handled her, but one night when she was gone... Vegan Good Person comes in and launches into her usual diatribe. About halfway through I had had enough and blurted out, "You know the Bloomin' Onion is cooked in lard, right?" The look on her face was priceless and I never saw her again.