Franklin Pierce
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MSNBC’s Joy Reid has Smallest Quarterly Audience Since ‘The ReidOut’ Launched
'The ReidOut' has Shed 60% of audience among advertiser-coveted demo since inaugural quarter
MSNBC’s "The ReidOut" with host Joy Reid finished the second quarter of 2022 with its smallest audience since the program launched two years ago this month.
The quarter wrapped up before the long holiday weekend, revealing Reid’s program has shed viewers at an alarming rate since she took the place of Chris Matthews, who was forced to retire in March 2020.
Reid’s program averaged 1.1 million total viewers during the second quarter for its worst turnout since it launched. MSNBC’s 7 p.m. ET program also struggled among the advertiser-coveted demographic of adults age 25 to 54, averaging only 122,000 for its lowest quarterly total ever.
MSNBC’s Joy Reid has smallest quarterly audience since ‘The ReidOut’ launched
'The ReidOut' has Shed 60% of audience among advertiser-coveted demo since inaugural quarter
MSNBC’s "The ReidOut" with host Joy Reid finished the second quarter of 2022 with its smallest audience since the program launched two years ago this month.
The quarter wrapped up before the long holiday weekend, revealing Reid’s program has shed viewers at an alarming rate since she took the place of Chris Matthews, who was forced to retire in March 2020.
Reid’s program averaged 1.1 million total viewers during the second quarter for its worst turnout since it launched. MSNBC’s 7 p.m. ET program also struggled among the advertiser-coveted demographic of adults age 25 to 54, averaging only 122,000 for its lowest quarterly total ever.
MSNBC’s Joy Reid has smallest quarterly audience since ‘The ReidOut’ launched