I have to disagree with everyone who is citing the value of an education scholarship.
Unless you are preparing for a career in engineering, medicine, law, etc., few college degrees will put you in a job that pays enough to cover your education. Trade school is a much better investment.
A college degree today doesn't even assure employers that you've demonstrated the ability to show up for class.
Accenture, Delta Airlines, Dell, IBM, Bank of America... are just a few of the big names who have dropped college degree requirements for most jobs. On career sites like ZipRecruiter,
less than 15% of jobs list a bachelor's degree as a requirement for employment.
------------------
Come to think of it, the NCAA may be actually trying to SAVE college football by rescuing it from the sinking ship of higher education. Most of you may live to see many of the U of Tennessee campus buildings being rented for research and business incubators, while the athletic facilities and sports venues operate financially independently. That scenario might better explain the plans for building a hotel complex down by the river near the stadiums.