This really is the best possible outcome. Haslem has his flaws, but at least he was in-tune enough to know the ramifications of keeping the name and the reception of a rebranding of Neyland by keeping the historical value in its name. For all his warts, he still had enough sense to know this was what fans would have wanted, and it still provides a revenue stream that would have been generated by selling out to Food City, TurboTax, or any other entity that likely would have lacked the foresight to leave the name alone.
Edit: Apparently the Haslems have no controlling interest in Pilot/Flying J as of this year, so I gave him too much credit. But someone made a good decision on the corporations behalf given they are still headquartered in Knoxville.