I've been hunting many times, and though it's not really my thing, I don't have a problem with it as long as you're eating the meat and not hunting some endangered species.
However, some forms of "hunting" are just pathetic, and no one should ever be proud of doing it. This story is an example of that. There's nothing to be proud of in baiting an animal that has little fear of humans, you're simply leading it to the slaughter. All these excursions, where the guides lead you straight to the baited animal, they're all so fake. I can't understand how someone would get any fulfillment from doing that, other than being able to tell their buddy "I shot a lion!", as if you stalked it through the jungle for a few days, came within an inch of your life, and managed to barely survive by the skin of your teeth. But you did it, you defeated the beast! No, you did nothing that anyone couldn't do with a rifle in their hand, a guide to lead you right to the animal, and a park to profit off your weird desires. You just paid for an animal carcass. You didn't do anything to earn that kill. It's just pitiful.