It seems very simple to me. We will always have 7-10 wins, maybe an outlier year, but for the most part somewhere in that range. We will not be a consistent 11-12 win team until we recruit with the big boys at EVERY position. Ohio State, Georgia, Alabama, Texas and Florida State (now) will always be at or near the top, again with outliers.
When we lose out on Chris Cole after they secured 6 or so top LBs in the last few years, it is just a larger picture of what we are. A decent team in a loaded conference.