It's not to keep us down. That would just be collateral damage that the NCAA is willing to cause.
The NCAA is feckless, and every sporting news story is about the fecklessness of the NCAA in this new world. The NCAA feels like it needs to make an example of someone to make it look like they are strong and organized, as well as scaring other schools into backing off of the NIL stuff.
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The problem is that UT is not the doormat they've always counted on. UT is going to war, and it may just mean the end of the NCAA.
It sounds like much of this is a timing issue.
The NCAA got their asses handed to them per NIL by the SCOTUS who basically told them not to come back in front of them if they knew what is good for them. As such, the NCAA was dead quiet on NIL after the case. I mean, dead quiet, except for statements that basically refused to speak on it, and passed the buck
Slowly, they began releasing guidance statements, without actually making them rules. Then they started making clarifications of rules.
It sounds like they are referencing later rule clarifications, and trying to apply and enforce them to the time of Nico's recruitment. I'm pretty positive that's what's happening here, and if it is, UT will wipe the proverbial floor with them.
At best, it will be a PR nightmare for the NCAA. At worst, it will result in more lawsuits that could end them.