Orange_Crush
Resident windbag genius
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- Dec 1, 2004
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NIL == sponsorship == marketing agents and opportunities. It will always be an issue, and it will always come down to market.IF players actually make their market value, then NiL will become nearly moot, similar to NFL.
Yes, a few bigger markets (Austin) will have an advantage, but not that much and there's no way to control it anyway. And those markets aren't measly Athens or Tuscaloosa...
First we need to see if rosters actually earn 20-30x their HC as in a free market.
The reason it's a moot point in the NFL is that every team in the NFL has the same face time on TV, b/c the NFL (association) owns all the TV rights and there is a small number of teams to fill the slots. i.e. No matter which team you're on, you have the same national market opportunities for exposure., no matter how small your home market may be for exposure.
In NCAA, the SEC owns their own TV rights (which are STRONG!). The BIG own theirs. The ACC own theirs. I think Notre Dame has its own. Then the NCAA has a back list of lesser teams that it rotates into its TV rights/slots.
NDSU, GA Southern and Jackson St will NOT have the same national exposure as, say... a UT, Bama, UGA, Ohios St, MIchigan or Notre Dame. Thus, sponsorship deals for smaller schools will not be as plentiful nor as lucrative.
So, how will this bake out when you have collective bargaining and salary caps? Exactly what you see today... The better athletes will go to the bigger/richer/more visible conferences/schools, with bigger, richer/more talented teammates, to get richer in college, on their way to the NFL.