Horribly designed fake. On FGs and XPs you have 9 guys blocking 11 defenders. They removed one blocker and made him a runner, forcing 8 guys to block 11 defenders.
If the holder keeps it and/or flips it to the kicker (could run an option) you are 10 v 11 or 11 v 11. Now, that's asking a lot of two guys that typically aren't the same level of athleticism as the rest of the field, but the odds go up tremendously.
They had a huge hole. It would've been a score probably.
Also, this is why I love having Jackson Ross on the team. That dude is an athlete that can run and throw (and lay a hit). One day we are going to take advantage of those skills.