Just change the look of the mascot. How can you trademark the actual name of an animal? That would be like UGA saying they had trademarked "bulldog".Why this Tennessee school is searching for a new mascot after University of Cincinnati sent a cease-and-desist letter
Cheatham Middle School has been forced to rebrand after the Middle Tennessee school received a cease-and-desist letter from the University of Cincinnati.www.tennessean.com