Lincoln Riley may have just stepped into a gold mine. One of the hottest recruiting areas in the country. Limited competition within the conference, especially compared to the SEC. 2nd largest media market just itching to hop on NIL opportunities. A dormant, but legendary program just begging to be revived.
I lived in L.A. during most of the Carroll years at USC. The city was buzzing about the Trojans then. If Riley can reignite some of that magic, he’ll have every local and national broadcaster singing his praises and defending his every move, especially ESPN, who loves them some USC.