A lot of it is legit. Tennessee encounters more in-state resistance than people might realize, and the Vols not having been a great program over the past 14 years is at least a big part of that. They’ve made it easy for some in-state kids to view Tennessee as just another SEC school.
In a couple cases, I think the Vols hurt themselves this year by being a little too indecisive on evaluations. But the bigger problem was just not being able to get guys on campus. Ty Simpson, Jordan James, Jaylen Lewis, Patrick Kutas, Barion Brown, D’Arco Perkins-McAllister, Fisher Anderson and others never made it to Tennessee after Heupel’s hiring. The Wade twins’ only visit was in March during the dead period, so they couldn’t meet the staff.
So, as with a lot of things in recruiting, there’s not one simple answer. Tennessee needs to do some things better across the board. But the Vols also just had to deal with a coaching change and an unprecedented dead period at the worst possible time.