1) "Sustainable" came from political and advertising cant and cliché, and "simplistic" is an example of whistling in the dark (and, technically, an irrelevancy because complexity is not a condition on success).
2) If it were true, then Sankey's boy and the guy with the goods on Sankey's boy would not have ordered Sankey to suppress a vote on a fake injuries rule for intraconference play at the Destin meeting. They obviously think they may need to cheat, which says a lot.
I do expect to see people try novel things, such a multiplicity of DBs. And I wouldn't be surprised to see someone attempt to imitate us in a set.
And, yo, bring me some good weather this week!