Fans want to be at the top. When they're constantly bombarded by other fans saying other teams are "more talented" then they want to see their own team get that talent, too.
Seriously, all year, I've heard other Tennessee fans say, "I can't wait until we're as talented as <insert team>". So, are we now going to say that doesn't matter? This year we were spoiled by Heupel succeeding faster than we imagined, but it also shows, we are a fanbase that wants to be in that playoff picture. I'm not advocating signing guys of poor character who don't fit the culture, but we still need to be signing top talent.
And I would never refer to this team as "a bunch of losers".