There is a degree of effort involved. I wouldn't go so far to label it a chore.
I guess what you're describing is what I have been forced to do my whole life so now I simply do it on auto pilot. As a person who has always been R-conservative-constitutional-libertarian-federalists) self filtering has been my whole life. Newspaper, radio, TV, music, movies, et all are directed mostly by those who have different agenda than mine. And, when it got to the point where the nuggests of interest didn't outweigh the dogma of disagreements, I walked away. I don't take the paper, don't watch news, don't use FB or Twitter, rarely watch broadcast TV, and go to the movies rarely.
What I am saying is, welcome to the club everybody.