govols/cc
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They benefit from it because that's all there is. If college football didn't exist, the NFL would have to run some kind of a developmental league to evaluate talented but young players, and they'd "benefit" from that instead. There's no reason the NFL's only scouting and development mechanism has to be "prospects playing for free while going through the motions of being college students."
That's assuming all college players are being groomed for the NFL. They're not. Some have to get an education & get a real job. If the NFL was running developmental leagues where would it start? Pee wee ball?