IMO, the aspect of this that makes it a big story is the slew of incidents that have occurred after a FB player and a staffer were killed in a wreck where speed was a factor. If Kirby had some guys popped for going 85 in a 70 on the interstate, and that was it, that it isn't really a big deal.
However they had 2 UGA people killed in a wreck due to alcohol and speed, and after that they've had multiple guys stopped for going basically double the posted speed limit. And Kirby is like "Well, there's NIL now and these cars are really fast." The context that all of this is happening in, and their HC's apparent indifference to it, makes it bad, not any individual ticket in particular.