4-0 - big step for the program
3-1 - best likely scenario to show promise
2-2- status quo
1-3 - expectations significantly drop and more leadership of no improvement 0-4 - unacceptable and brand falling further behind
3-1 - best likely scenario to show promise
2-2- status quo
1-3 - expectations significantly drop and more see the leadership of no improvement 0-4 - unacceptable and brand falling further behind