Directions could have easily been used; they just wanted the attention that came with names like that, is what I'm convinced
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I agree with you, completely. The breakdown is like this:
Leaders Division:
Illinois, Indiana, Ohio State, Penn State, Purdue, Wisconsin
Legends Division:
Iowa, Michigan, Michigan State, Minnesota, Nebraska, Northwestern
There was quite a lot of debate about "If you name them East and West, you cannot split them accurately without loading one side unfairly.
EAST
Indiana, Ohio State, Penn State, Purdue, Michigan, Michigan State,
WEST
Iowa, Wisconsin, Minnesota, Nebraska, Illinois, Northwestern
In football, the East is the Beast. And the west is like baseballs American League Central. Cleveland (Nebraska) with a half season push by Detroit (Wiscy, or Iowa) and they could finish at .500 and still win the division.
In basketball it is probably even worse. MSU, O$U, IU, Purdont, and on the other side, Wisky walks to the division title. (Rumor has it that divisions wont be used in basketball for now, but I see it coming in the future.)