orange parmejohn
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It would, but the nature of soccer can be a double-edged sword to those looking for ratings. When you've got entire nations raised on the game, the viewers just show up. Too many boring or poorly played games could be dangerous. But I think MLS could actually be marketed similarly to basketball. The other reason I forgot to mention as to why it's good the MLS season is when it is (other than only having to compete with early/mid-season MLB) is that players here can go out on loan in Europe, and more importantly down the road if revenues continue to improve, players from Europe can come out here on loan.
So things seem to be going well, both NBC and ESPN say that the MLS matches they're showing are hitting their ratings targets.
MLS will have to clean up its style of play before any Euro team would even consider loaning a player. that kind of goes along with the better revenue thing as well. more money-better talent=less rough prison yard tackling.