They love him because he drives viewership. If nobody cared to watch him, they'd never show him.
Other than Jordan, I don't know if anybody has ever moved the needle for their sport as much as him. And Tiger's still doing it when he's a shell of himself physically.
Oh I know. It was more a comment to point out what appears like agony after every shot. Not sure how much of that is physical and how much is mental/emotional.