Monster Energy could lift NASCAR to a new level | FOX Sports
This may help actually (if they get it)
Considering the sport crested in popularity 10 or so years ago it seems about right.The monster deal is worth 2.5x less than the Sprint sponsorship. According to Darren Rovell.
https://twitter.com/darrenrovell/status/804433153205084161
......that can't be right. lol.