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I have no idea as to what they do to fix it. It's a niche sport, and now the numbers are showing it.

I don't have a clue on how to fix it either, but I do know the last part of the season they're going head-to-head with pro football. That's not a good thing for nascar.
 
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...not bad.
 
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In all seriousness, I know money talks, but Monster doesn't market to the group NASCAR needs to market to the most - kids.
 
The monster deal is worth 2.5x less than the Sprint sponsorship. According to Darren Rovell.


https://twitter.com/darrenrovell/status/804433153205084161


......that can't be right. lol.
Considering the sport crested in popularity 10 or so years ago it seems about right.

They started gimmicks, then chased after more gimmicks once the curiosity factor of the last one wore off. Rather than realize their foolishness they doubled down.
 
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