When did we go from an all volunteer to a conscription military? We aren't snatching folks off the street and they aren't being impressed. They are making conscious decisions.
Some join the military for the benefits provided, some join for the education provided, some join due to their patriotism and for any combination of those reasons and more.
While there are various reasons one may decide to join the military, each and every volunteer understands what being in the military entails, exactly what the ultimate consequences may be and each and every one of them have decided it's worth it to them.
That flag, that symbol...from Betsy's first one to now has always flown high as a reminder of home, of family, of country and of why they joined the military.