I didn't even know Kelly had a show cause. But there's your deal breaker.
From Wiki:
Chip Kelly - A former head coach at Oregon who is now the head coach for the NFL's Philadelphia Eagles. The penalties include three lost scholarships, probation for three years, and an 18 month show-cause against former HC Chip Kelly. The NCAA also reduced Oregon's official paid visits from 56 to 37 for the next three academic years, reduced its evaluation days for each of the next three seasons and banned the program from using recruiting services during the probation period. The NCAA has been looking into Oregon's recruiting practices since questions arose over a 2010 payment of $25,000 to Willie Lyles and his Houston-based recruiting service, Complete Scouting Services. The infractions committee found that Lyles provided cash and free lodging to a Lache Seastrunk, and engaged in impermissible calls and off-campus contact with prospects, their families and high school coaches. It also said the football program allowed staff members to engage in recruiting activity, exceeding coaching limits.