Any dollar spent should be viewed as an investment. I agree with many posters here and elsewhere in their concerns about: (1) the increasing nature of demands from players and their families. The Slippery Slope, as some call it; (2) the apparent fallacy of the valuation metrics being publicly broadcast (i.e. On3); although not sure how much of that the Volunteer Club relies on as I hear, it's not too much of a factor as TVC apparently does its own valuations. I could be wrong; and (3) there are lots of struggling fans that this might upset, when they're already spending so much more on tickets, $14 Miller Lites, and all than ever before, in an economy with an increasing individual debt load.
However, and again, every dollar spent should be viewed as an investment. I was hesitant for a long time and, occasionally, downright salty about the direction college football is headed. Nonetheless, I recently pulled the trigger and joined TVC within the past couple of weeks for the following reasons:
(1) I choose to invest in what I love. Outside of people both living and no longer, UT Football is something I love more than most. While I may not be a high-level current donor, I do plan to increase my contribution over time.
(2) I want to see UT succeed;
(3) This, whether I like it or not (mainly not), is the way College Football is both operated and won now. Either I get with the times or the times get me.
(4) Other schools are expanding their war chest at the same time and, while, many of the dollars percentage-wise are likely currently from big donors; there's no greater power than that of the Orange-clad masses collectively putting together their two cents to eventually take over UGA and Bama.
(5) While it may currently be the most free market of any market in America right now, that is opportunity. It's the Gold Rush in California. We are at a precipice in football where the economic concept of Economies of Scale is kicking in like never before. Those with money and increasing pools of it, will continue to win and continue to separate from those without and with decreasing pools, who will decline in competitiveness. Any organization willing to pay its talent at a better rate than its competitors will, over time, acquire greater in quality and quantity of talent.
Thanks for all you do, including weathering the storm and wading through the unchartered waters of the NIL world.
Go Big Orange!