The only tradition that we have established in recent years is losing. We need to use everything at our disposal to add life back into our football program. Majors is gone, Fulmer is gone. This team and coach should be free to create their own identity.
I am a huge Denver Broncos fan. In 1997, we had been to 5 Superbowls in 20 years. That is 1 in every 4 Superbowls. You wanna talk "tradition"?... The Broncos had established a tradition... and had a Hall of Fame QB in John Elway. Their uniforms and logo were iconic. "The Drive"... "The Fumble"... "The Three Amigos"..."The Orange Crush"... "Mile High Stadium".
The problem? This great iconic franchise was 0-5 in their Superbowl appearances. While their tradition was built on winning AFC Championships... the Broncos had became synonomous with "Losing".
In 1997, Broncos owner Pat Bowlen bucked the conservative status quo, and angered many Broncos "traditionalists" by switching to a new uniform and helmet. The uniform was considered "radical" at the time. Bowlen even went as far as making the home jersey
blue, which completely negated the iconic "Orange Crush" tradition.
But he believed in creating a new tradition and identity. Sometimes, something like a new uniform design can change the mindset of an entire organization.
The first year wearing the new uniforms... The Broncos went on the win their first Superbowl against the Packers in 1997. They continued by repeating as Superbowl champs against Atlanta in 1998. John Elway retired as a 2-time defending champion.
Did the uniforms win those superbowls? Of course not... but you will never convince me that they didn't play a big part in shaking off the past.
The "radical" uniform design became the most copied design by colleges and high schools the following 15 years.
In 2012, The Broncos returned to orange as their primary home jersey color while retaining the new uniform design...proving that a football program can still honor tradition, while creating new identities along the way.