Volinbham Talks Marketing and Bud Light

#701
#701
n_huffhines said:
I just appreciate great players. I'm not particularly a fan of Kelce (I'm a fan of the rival Broncos), but I'm not gonna let people who apparently know little about the NFL correct me saying he's not an all-time great TE. One of the worst sports takes I've ever heard on this board, TBH. Y'all are telling on yourselves.
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I’m no fan of Kelce, his girlfriend or his beer selection, but he is one of the all-time great TE’s and is destined for a first ballot HOF induction.
 
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#702
#702
Love y'all, but if you don't think Kelce will retire as top 5 amidst his career as a current top 10 you just haven't been paying attention.
 
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#706
#706
Rasputin_Vol said:
They should kill the brand "Bud Lite". Then come back in with a better product in time for Super Bowl 2024 with a big ad blitz. Maybe get out of the "Lite Beer" business all together and just go in the opposite direction. Maybe offer a heavier/more flavorful "beer".
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volinbham said:
no way - it still generates huge revenue and they have so many ancillary brands tied to it like seltzers

some of the sales will come back and it will still outsell Bud Heavy, Busch, Busch Light, Natty, Ultra and on and on.

it was a F-up that will sting for a while
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At some point, you are going to come around to realizing that killing the brand and starting over is exactly the correct decision. They could have killed the brand and rebranded when I said so months ago and already been prepared to have a Super Bowl media launch in the next 3 months...

Bud Light Encounters Major New Sales Blow

Anheuser-Busch InBev, the parent company of Bud Light, said on Oct. 31 that the company's U.S. revenue for the third quarter fell 13.5 percent in a sign that Bud Light's promotion with a transgender influencer continues to weigh on sales.
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However, some prominent social media users signaled they might boycott the UFC, as well, over the Bud Light partnership and Mr. White's comments about "core values."

“Are you saying that UFC is okay with Bud Light promoting the evil transgender ideology of Dylan Mulvaney? Signed, millions of fans who will boycott you too,” conservative commentator Liz Wheeler asked in a post on X.

“No one is drinking Bud Light at any tailgate I’ve been to this fall," commentator Clay Travis said. "Brand is dead."

Former Republican congressional candidate Robby Starbuck said: "Lighting that money on fire would have been less embarrassing than what’s about to happen.

"Fighters are gonna hate this. Fans will hate it. The customers aren’t coming back."

With the UFC deal, Bud Light appears to be trying to rehabilitate its image with its core consumer base after the Mulvaney controversy. Recently, the beverage company moved to increase its visibility at NFL games and partnered with Kansas City Chiefs tight end Travis Kelce for commercials.
 
#707
#707
Rasputin_Vol said:
At some point, you are going to come around to realizing that killing the brand and starting over is exactly the correct decision. They could have killed the brand and rebranded when I said so months ago and already been prepared to have a Super Bowl media launch in the next 3 months...

Bud Light Encounters Major New Sales Blow



However, some prominent social media users signaled they might boycott the UFC, as well, over the Bud Light partnership and Mr. White's comments about "core values."

“Are you saying that UFC is okay with Bud Light promoting the evil transgender ideology of Dylan Mulvaney? Signed, millions of fans who will boycott you too,” conservative commentator Liz Wheeler asked in a post on X.

“No one is drinking Bud Light at any tailgate I’ve been to this fall," commentator Clay Travis said. "Brand is dead."

Former Republican congressional candidate Robby Starbuck said: "Lighting that money on fire would have been less embarrassing than what’s about to happen.

"Fighters are gonna hate this. Fans will hate it. The customers aren’t coming back."

With the UFC deal, Bud Light appears to be trying to rehabilitate its image with its core consumer base after the Mulvaney controversy. Recently, the beverage company moved to increase its visibility at NFL games and partnered with Kansas City Chiefs tight end Travis Kelce for commercials.
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A good way to rehabilitate the Bud Light brand is to simply stop spending huge amounts of dollars promoting it and just let time pass. Many are still buying it so just let it be for awhile.
 
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#708
#708
Rasputin_Vol said:
At some point, you are going to come around to realizing that killing the brand and starting over is exactly the correct decision. They could have killed the brand and rebranded when I said so months ago and already been prepared to have a Super Bowl media launch in the next 3 months...

Bud Light Encounters Major New Sales Blow



However, some prominent social media users signaled they might boycott the UFC, as well, over the Bud Light partnership and Mr. White's comments about "core values."

“Are you saying that UFC is okay with Bud Light promoting the evil transgender ideology of Dylan Mulvaney? Signed, millions of fans who will boycott you too,” conservative commentator Liz Wheeler asked in a post on X.

“No one is drinking Bud Light at any tailgate I’ve been to this fall," commentator Clay Travis said. "Brand is dead."

Former Republican congressional candidate Robby Starbuck said: "Lighting that money on fire would have been less embarrassing than what’s about to happen.

"Fighters are gonna hate this. Fans will hate it. The customers aren’t coming back."

With the UFC deal, Bud Light appears to be trying to rehabilitate its image with its core consumer base after the Mulvaney controversy. Recently, the beverage company moved to increase its visibility at NFL games and partnered with Kansas City Chiefs tight end Travis Kelce for commercials.
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Annheiser Busch stock is higher than it was in January, somehow. Maybe bud's not in as much trouble as right wingers want to believe.
 
#711
#711
n_huffhines said:
Twitter's value is down like 50% vs. The 2022 purchase price according to Musk, but OK.
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One has to wonder whether it was overvalued when he bought it. He trimmed a lot of fat when he took over and the valuation still dropped.

You have to wonder if they were heading in that direction when he bought them?
 
#712
#712
Grand Vol said:
One has to wonder whether it was overvalued when he bought it. He trimmed a lot of fat when he took over and the valuation still dropped.

You have to wonder if they were heading in that direction when he bought them?
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I think it was inflated value but also revenue is down. They're boasting about advertisers like Visa and Nissan coming back when they spent less than $1k combined, and I think that speaks volumes.
 
#713
#713
n_huffhines said:
I think it was inflated value but also revenue is down. They're boasting about advertisers like Visa and Nissan coming back when they spent less than $1k combined, and I think that speaks volumes.
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You do realize that he tried to negotiate a lower bid once he realized that they had a bunch of fake users/bots that inflated their usage, but was forced to buy at the original bid price?

You do know that, right?
 
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#714
#714
I don't think Twitter is in danger of disappearing and I don't think Elon Musk is hurting for money right now
 
#715
#715
Grand Vol said:
One has to wonder whether it was overvalued when he bought it. He trimmed a lot of fat when he took over and the valuation still dropped.

You have to wonder if they were heading in that direction when he bought them?
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Always thought that was the reason for his reticence about closing the deal to begin with.
 
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#716
#716
Rasputin_Vol said:
You do realize that he tried to negotiate a lower bid once he realized that they had a bunch of fake users/bots that inflated their usage, but was forced to buy at the original bid price?

You do know that, right?
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I know enough about it to know that you have this wrong. This was a ploy to weasel out of the deal and couldn't prove his claims so he had to buy it. Come on, bro. You think he would have to buy if they were gaming things?

I believe they declared 5% bots via 3rd party audit and he could not prove more let alone his outlandish claims
 
#717
#717
n_huffhines said:
I think it was inflated value but also revenue is down. They're boasting about advertisers like Visa and Nissan coming back when they spent less than $1k combined, and I think that speaks volumes.
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I think more will come back despite the liberal left trying to kill it. Clicks are still up.
 
#719
#719
n_huffhines said:
I know enough about it to know that you have this wrong. This was a ploy to weasel out of the deal and couldn't prove his claims so he had to buy it. Come on, bro. You think he would have to buy if they were gaming things?

I believe they declared 5% bots via 3rd party audit and he could not prove more let alone his outlandish claims
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Maybe. But at least you didn't deny that what I said about the fake users was true, which was therefor worthy of a discount.

If you go to buy a car that is advertised as having 50k miles and then you do an inspection and learn that it has 200k miles, are you not going to look to change the terms of the deal or weasel out of it?
 
#720
#720
Rasputin_Vol said:
Maybe. But at least you didn't deny that what I said about the fake users was true, which was therefor worthy of a discount.

If you go to buy a car that is advertised as having 50k miles and then you do an inspection and learn that it has 200k miles, are you not going to look to change the terms of the deal or weasel out of it?
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Everybody knew there were bots. It's not something we found out about after the purchase price was agreed upon.
 
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