Volinbham Talks Marketing and Bud Light

[BigOrangeMojo]

What exactly are you celebrating?

Bud Light lost its #1 ranking
AB lost $400M in sales
AB lost $25B in market value
Executives were fired
Employees were laid off
Distributors suffered

Bud Light & AB will be forever linked to this and serve as a cautionary tale of what not to do.

Is this a “win” for Bud Light & AB?

Might want to update facts. AB's market cap/stock price right now is approx. the same as April 2023....

 

[AdoptedVOL]

... for this commercial and at what cost (if any). Risky move for his brand. Must have been huge payday!

 

[TAF]

Peyton has NO problem making $...

 

[85SugarVol]

Might want to update facts. AB's market cap/stock price right now is approx. the same as April 2023....

That’s fine, it may have recovered. It certainly got hammered.

Did all the employees laid off get their jobs back?
Did the executives fired get their jobs back?
Did BL recoup its lost sales and #1 ranking?

All’s well that ends well?
This a win for AB & BL?

 

[BigOrangeMojo]

That’s fine, it may have recovered. It certainly got hammered.

Did all the employees laid off get their jobs back?
Did the executives fired get their jobs back?
Did BL recoup its lost sales and #1 ranking?

All’s well that ends well?
This a win for AB & BL?

No, it wasn't a win for AB/BL. Monumental F up all around...

 

[Thunder Good-Oil]

... for this commercial and at what cost (if any). Risky move for his brand. Must have been huge payday!

Peyton is like Dolly and stays pretty neutral on the political spectrum. Dolly leans left, but her message is not spreading any hatred.

 

[greenbacknative]

Well I wonder what Peyton's price was to sell out to Bud LITE .

 

[Vol_sanity]

Much bigger things in the world to worry about!! Happy New Year!!

 

[IndianapolisVol]

Well I wonder what Peyton's price was to sell out to Bud LITE .

Go to bed

 

[Cenlavol]

I think it's a huge thing to be concerned about and we just look away because it's the golden boy. He is Peyton who?, to me now.

 

[66volfan]

Too many people in the world worrying about how other people live their lives. I been drinking bud lite for over 40 years. Don’t know that I ever worried about who else drank it or advertised for it.

 

[Vol_sanity]

I think it's a huge thing to be concerned about and we just look away because it's the golden boy. He is Peyton who?, to me now.

Peyton commercials have zero impact on my life and how I live, zero

 

[Thunder Good-Oil]

Too many people in the world worrying about how other people live their lives. I been drinking bud lite for over 40 years. Don’t know that I ever worried about who else drank it or advertised for it.

Been drinking Bud Lights for 40 years and still spell it “Lite”. Miller has a far better marketing department. But good move by A-B to sign up Peyton.

 

[TheDirector]

Well I wonder what Peyton's price was to sell out to Bud LITE .

Peyton has owned a stake in an Anhueser-Busch distributorship in Louisiana for many years. After he won the super bowl he said something to the effect that he was going to drink a lot of Budweiser tonight. It was thought to be an odd thing to say at the time but later it was revealed that he owned a stake in a Bud Distributor and it made perfect sense.

 

[66volfan]

Been drinking Bud Lights for 40 years and still spell it “Lite”. Miller has a far better marketing department. But good move by A-B to sign up Peyton.

Just laziness don’t read too much into it. If I knew we were having a spelling contest I’d try a little more but probably not much.

 

[kiddiedoc]

Just laziness don’t read too much into it. If I knew we were having a spelling contest I’d try a little more but probably not much.

 

[davethevol]

Peyton has owned a stake in an Anhueser-Busch distributorship in Louisiana for many years. After he won the super bowl he said something to the effect that he was going to drink a lot of Budweiser tonight. It was thought to be an odd thing to say at the time but later it was revealed that he owned a stake in a Bud Distributor and it made perfect sense.

And obviously he is taking a hit financially because of the boycott.

 

[Thunder Good-Oil]

Just laziness don’t read too much into it. If I knew we were having a spelling contest I’d try a little more but probably not much.

It’s not spelling. It’s marketing/promotion. Kind of the point of the entire thread.

 

[66volfan]

View attachment 606369

Exactly the reference I was using. Excellent catch!

 

[66volfan]

It’s not spelling. It’s marketing/promotion. Kind of the point of the entire thread.

That was moved from the football forum and added to this thread. It was in a thread canceling Manning.

 

[Thunder Good-Oil]

That was moved from the football forum and added to this thread. It was in a thread canceling Manning.

Maybe BL can get Spuds teamed up with Peyton, do a Real Men of Genius promotion, and their 40+ year customers will get the brand straight. But then again, they thought it was a good idea to associate it with a social media influencer that’s not a real woman. Can’t wait to see the spots with Peyton hummin’ the tater to Dylan.

 

[66volfan]

Keep moving the goal post hoss. You win. I’m just no match for you. The brilliance of your shining example of moral superiority is melting this snowflake. You have struck another blow for the advancement of mankind and inspired me to not only improve my spelling but take a closer look at my grammar and punctuation as well. One day I hope to be enlightened enough to take exception to the abbreviated spelling used on forums and belittle those I deem below my station in life when I can’t contradict the point they are making. My apologies for forcing you to take time from your day to educate me.

 

[Thunder Good-Oil]

Keep moving the goal post hoss. You win. I’m just no match for you. The brilliance of your shining example of moral superiority is melting this snowflake. You have struck another blow for the advancement of mankind and inspired me to not only improve my spelling but take a closer look at my grammar and punctuation as well. One day I hope to be enlightened enough to take exception to the abbreviated spelling used on forums and belittle those I deem below my station in life when I can’t contradict the point they are making. My apologies for forcing you to take time from your day to educate me.

I commented that Bud Light isn’t doing all that well promoting their brand when a 40 year long customer confused them with the Tastes Great, Less Filling beer. I commented on the marketing aspect. You’re the one that keeps bringing up spelling and grammar. Don’t be so sensitive, Chief.

 

[StarRaider]

I commented that Bud Light isn’t doing all that well promoting their brand when a 40 year long customer confused them with the Tastes Great, Less Filling beer. I commented on the marketing aspect. You’re the one that keeps bringing up spelling and grammar. Don’t be so sensitive, Chief.

here is a good reminder for ya fellow boomer

 

[Thunder Good-Oil]

here is a good reminder for ya fellow boomer