Volinbham Talks Marketing and Bud Light

#126
#126
What the hell is a free case of (bad) beer gonna do?

In order to smooth over ties with the distributors, many of whom were hit hard due to the decline in sales of the beer in the blue can, the Wall Street Journal reports that the company has pledged increased spending on marketing and a free case of Bud Light “to every employee of an Anheuser-Busch wholesaler.”
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I don't see how that moves the needle at all

This has to be painful:

Per the latest data released by Nielsen on Monday, Bud Light sales crashed 21% in the penultimate week of April as compared with the same period in 2022. Data released earlier in the month also reflected a sharp jump in Molson Coors (TAP) owned Miller Lite as the beginning of Bud Light’s sliding sales trends began to show up.

Shares of AB InBev (BUD) slid 1.6% in afternoon trading as Molson Coors (TAP) shares surged 7.68% after pouring up a Q1 earnings beat.
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Anheuser Busch offers free beer amid Bud Light backlash - report (NYSE:BUD) | Seeking Alpha

This whole thing has got to do wonders for Dylan Mulvaney's resume as a spokesperson
 
#127
#127
Sea Ray said:
What the hell is a free case of (bad) beer gonna do?



I don't see how that moves the needle at all

This has to be painful:



Anheuser Busch offers free beer amid Bud Light backlash - report (NYSE:BUD) | Seeking Alpha

This whole thing has got to do wonders for Dylan Mulvaney's resume as a spokesperson
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Again... dump the "Bud Lite" brand, re-mix the brand (make it better than tap water) and bring it's replacement next year at the Super Bowl with an ad campaign. Pretty simple solution rather than pouring more money in a losing brand name and hoping it sticks 3-4 months down the line...
 
#129
#129
@volinbham

In light of the continued fallout with Bud Light, and now the Miller Lite stuff apologizing for beer girls catching heat…

What if a beer brand stepped in to “fill the gap” here vacated by Bud Light & Miller Lite?

“Beer Light” starts running ads with girls in bikinis, dudes being dudes. Sex, Guns, Rock n Roll… with American Flags everywhere.

Would it work? Would it be sustainable?
 
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#130
#130
85SugarVol said:
@volinbham

In light of the continued fallout with Bud Light, and now the Miller Lite stuff apologizing for beer girls catching heat…

What if a beer brand stepped in to “fill the gap” here vacated by Bud Light & Miller Lite?

“Beer Light” starts running ads with girls in bikinis, dudes being dudes. Sex, Guns, Rock n Roll… with American Flags everywhere.

Would it work? Would it be sustainable?
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Big Tits Camp Fire Ale?
 
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#138
#138
LouderVol said:
they might as well be already camouflaged with how little people seem to see them.
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I use to like the orange cans and I have a Tennessee bud light bottle from a bar on the strip from back in the day. They’ve screwed up bigly and now try to play people for idiots.
 
#139
#139
C-south said:
😂🤣

Bud Light to launch camouflage bottle amid transgender controversy: report
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They have to camo the beer so no one knows that you may be drinking a Bud Light.

The company held a meeting in St. Louis last week with distributors to create a plan to counter declining sales amid its transgender controversy, the source said.

Other ideas floated at the Anheuser-Busch meeting, according to the source, included discounted beer, investments in sports betting, and focusing its marketing on country music, military, first responders and farmers.
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The sports betting idea seems unique, what are they going to do, gamble instead of making beer?
 
#141
#141
VolStrom said:
They have to camo the beer so no one knows that you may be drinking a Bud Light.



The sports betting idea seems unique, what are they going to do, gamble instead of making beer?
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I’m waiting for them to have ridiculous sale. Can’t believe that haven’t already.
 
#144
#144
VolStrom said:
Beer does have a shelf life, so it's either sell it or dump it.
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Yes it does. And grocery chains are super strict on this. They won’t even sniff the expiration date before the managers are telling the distributor to come take their beer back.
 
#147
#147
StarRaider said:
iluvdd's approves this message

HooterBrau
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He brews his own

il_1140xN.965773358_hi2o.jpg
 
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#148
#148
VolStrom said:
Beer does have a shelf life, so it's either sell it or dump it.
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when Nashville flooded in 2010, Ajax Turner had to get rid of a warehouse full of beer that got flooded. We helped Metro figure out how to do that since alot of the water and wastewater infrastructure capacity was out of service.
 
#149
#149
StarRaider said:
when Nashville flooded in 2010, Ajax Turner had to get rid of a warehouse full of beer that got flooded. We helped Metro figure out how to do that since alot of the water and wastewater infrastructure capacity was out of service due to the flood.
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What line of work are in..if you don't mind answering?
 
#150
#150
Orangeburst said:
What line of work are in..if you don't mind answering?
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we design and build water and wastewater plants for cities (NYC, SF, LA, Nash, Tampa, Fulton Co, Gwinnett Co., Seattle, DC Water, Cleveland are some of the larger cities) and industries (refineries, pharma, food production, semiconductors, data centers, etc.). Also doing some green energy plants for huge cattle farms, like 20,000 head, to convert the cow patties into natural gas that is put into the pipelines.
 
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