Well it's hard for people to stay on board with all of the bad things that have happened. And, since we have been terrible in football for 7 years or so, how many kids aged 10-20, maybe just starting to watch football with friends etc. would really want to root for the great tennessee? So there won't be as many vols fans in the future, that's exactly when UT has so many students that are "fans" of other schools.