J C Higgins
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I think that's correct about valuations.It is my understanding that these “valuations” ARE NOT based on the actual deals players are making. These “valuations” are based mostly on the number of social media followers the player has. At least that is what I read at ON3 a few months ago.).
An average player with a high social media following will have a higher “valuation” than a very good player with a low social media following. (But I am sure the collectives will be spending their money on the higher rated player). For the most part it is hush hush how much players are actually receiving so some sites come up with formulas to come up with a number and then get clicks and interest in their websites.
If accurate, the actual amount paid out to the 10 highest is shown in the link below:
Ranking the top 10 CFB players NIL deals
How much will players like Shedeur Sanders and Arch Manning make in NIL deals this season?
draftwire.usatoday.com