No one would deny that the media have a right, indeed a duty, to inquire into and report extensively on the lives of political candidates. But it was unprecedented that the media would focus with laserlike intensity on one vice presidential candidate, almost to the exclusion of the other three candidates in the election, including the two running for the presidency.
It is arguable that the medias obsession with every detail of Sarah Palins life and careerand many details that existed only in the imaginations of her detractorsled directly to their neglecting to pay attention on any significant level to crucial details of then-Senator Barack Obamas life and career.
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As journalist Mika Brzezinskino right-wingerwould later recall on MSNBCs Morning Joe:
Members of the network media elite as well as members and people who worked for the New York Times, when Sarah Palin first came on the scene and this is what they knew about her: She was a woman, she was pro-life, and she had some very, very conservative views on other issues. And all I could hear from my friends in the network media elite was, Lets bring her down. I hope these rumors bring her down. And at a party where there were people from the New York Times, all they would talk about is the rumors that they hoped would bring her down. They did not know her. They didnt know anything about her. But they wanted to bring her down.
The question that this sort of monolithic reaction raised for many observers was, simply: Why? Why did the majority of the members of the press respond to Palin with such visceral dislike, and act on that dislike to an extent unprecedented in recent history? Why was it that, as a report from the Culture and Media Institute noted in October, ABC, NBC and CBS news shows . . . are running 18 negative stories [on Palin] for every positive one? Its doubtful that Saddam Hussein ever found himself on the receiving end of that much negativity from the American press. Was it truly the candidates flaws that brought out reporters bloodlust, as they would have us believeor was it something in themselves and their own worldview? As Brzezinski hinted, its far more likely to have been the latter.