I have used this very argument first to oppose critics of Fulmer and then to oppose critics of Dooley. I was wrong too. I still try to be respectful in criticism... but having high expectations or stating the obvious isn't what does harm. The poor performance that invites criticism is what will cost UT recruits.
The bench marks aren't "arbitrary" as much as you think. Losing records at a school with the resources, traditions, and fans that UT has... are failures regardless of the reasons. You can't judge a guy on one or two failures... but you can't tolerate a lack of tangible improvement either.
No recruit needs me to tell them that. No recruit needs me to plant doubt in their minds if performance does not improve this fall. If they don't see it themselves, rival recruiters will make sure they don't miss it. And what exactly have I said other than UT should have high standards for its HC? Do you really think that notion will scare off a recruit... that a fanbase is intent on having an elite coach? Do you not think they have high standards for the coach they'll commit to?
As to the first highlighted, I don't think it is as simple as you want to believe, and that is my point.
How did Florida do recruiting after last years 4-8 season? Surely that wasn't acceptable and invited criticism, right?
To answer the question, they fell from number 4 on rivals in 2013 to number 8 in 2014. Granted that is a small sample size, but it tends to suggest that your direct causative link isn't as strong as you want to believe.
As to the second highlighted, I don't think it is as simple as you want to believe, and that is my point.
Fan perception is largely black and white. Fans want "tangibles". More than anything fans want wins. Fans get upset, make a lot of noise, and changes happen.
What recruits want, and what fans want isn't necessarily dissimilar. But, a recruits decision is far more complex. Fans just want wins, recruits have to decide on factors that certainly include location, education, coaching staff, facilities, exposure, pipeline to NFL, and recent success.
While I can't quantify it directly, I can assure you that at some level, fan dissatisfaction plays into their decision process. They (the recruits) can see a coach and a team and a school that feels like home, they can sit with the coaches and see improvement on the field that fans can't see, they can see a system that is being put into place, that we can't see...and couldn't that all be destroyed when other coaches sit with them and say "yeah, but UT's fans are already calling for his head, he won't be at UT by the time you are a junior (thus none of what you feel is good there matters), come play for us.
Even if that only factors at a marginal level, surely you can agree it still factors. And if it does factor, is your desire to air your expectation, arbitrary or not, worth it?
Those are questions you have to answer yourself, during the summer between season 1 and season 2 of the Butch Jones project, as you are apparently already trying to seed your discontent. Let it play out. Surely there is no rational expectation of hot seat talk between the first and second season, but that is ultimately what you have been talking about since roughly the Missouri loss last year.