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You're right. I read it wrong. Is UT expecting a huge apparel push from switching to Nike? I'll buy it if I like but I'm not buying because of the brand.
All I can say is taken from "the sports source" so take it as you wish. They did say Nikes overall sales - per team- is greater. The initial rush to get "new gear" will have the greatest impact.
That make sense. People (fans) will buy initially because of the hype. The success of the team will help keep the momentum going.
What does Nike have to do with UT winning 10+ games per year? If UT is consistently in the mix they could be sponsored by Pic-N-Pay Cuga's and they'll rank high in merchandise sales.
I don't know what your asking? Im saying with this being the first year in our new Nike contract thousands of Vols will buy new merchandise I don't know one vol that haven't said he's no going to go and get a new nike shirt or hat when it's available. I was also saying another reason for us to jump up in the rankings is if we start winning more games
Funny thing happened to me in alabamer. As a retired army aviator got to do a couple of tours at FT. Rucker AL. When I graduated flight school my parents and grandmother came to the graduation. This was in November so every red neck alabama deer hunter was out driving around in their pick up truck and orange hat and orange hunting attire. Well my grandmom noted this and commented that she was surprised at all the UT fans here in Alabama. When I went home for Christmas she was telling everyone at the X-mas dinner about all the UT fans in bama! We never told her they were just hunters so she went to her grave thinking about all the UT fans in Alabama.....GO BIG ORANGE!