lawgator1
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I'd describe it more as anti-illegal immigrant rhetoric, at least from Trump himself. I will admit that some people in Trump's orbit and rank-and-file MAGA folks do have views that could be described more as anti-immigrant, which does scare Hispanics off.
Ultimately, appealing to Hispanics as any other working class voting bloc is more effective than appealing to them as members of a racial/ethnic/identity group. Trump's gains notwithstanding, Hispanics do reliably vote D but that doesn't mean they are particularly woke or socially liberal; it's really to the contrary.
I've often wondered whether the Hispanic community is embarrassed by illegal immigrants casting a bad name on their entire community. Let's see what they say in the postgame interviews.