bamawriter
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These games are recruiting tools, and in the world of recruiting, the perception of having a "bigger deal" game is definitely an edge.
I didn't know the Cowboys Classic was already on the books for the year prior to this one, so maybe Battle @ Bristol was CBJ's response to Bama having these high profile games.
These neutral site games are becoming more and more common. Between 2007 and 2016, Alabama will have played in 8 neutral site regular season contests. Bama would be doing this game against USC regardless of what any other team is doing.
I would hope UT's decision to play in Bristol isn't just a kneejerk response to what Bama regularly does, but is a well thought out plan to broaden the UT brand.