AM64
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Okay, I'm unfamiliar with the Gillette story.
ajvol covered it. It's generally the concept that the continuing market you create is worth more than the original product. Security alarms aren't worth nearly as much as the service, razor handles are nothing compared to a captive market for the blade that fits, etc. Gilette put his safety razors in kits distributed to WW2 servicemen; they continued to buy his blades after the war.