I'll explain it by telling you to learn to comprehend what you are reading. Academics is a very generic term. What was the criteria that made up academics in this article? Test scores? Graduation rates?
If you are going to cite an article and dangle terms like 'academics' at least be a little more specific in your argument. Makes you look like a dullard when you run around yelling something as an insult if you can't even explain the insult you are trying to make.
This was not meant as an insult, simply as recitation of fact. Since you asked; the following are the criteria utilized in the rankings compiled during July, 2013 (please note that the category carrying the greatest weight is "Post-Graduate success"):
To answer these questions, the staff at CCAP gathers data from a variety of sources. They use 12 factors to calculate these rankings, each of which falls into one of five general categories. The weight of each category is noted. The complete methodology is available below.
Student Satisfaction (22.5%)
This is based on student evaluations from RateMyProfessor (15%), the largest site for professor ratings. This snapshot of what students think about their classes is akin to what agencies like Consumers Report or J.D. Powers and Associates do when they provide information on various goods or services. (CCAP does not score the chili-pepper icons, indicating a professors hotness.)
Whether or not students transfer out is also a telling indicator of student satisfaction. CCAP uses both actual (5%) and predicted (2.5%) freshman-to-sophomore retention rates, as reported by the schools to the Department of Education database (IPEDS).
Post-Graduate Success (37.5%)
Salary of alumni by school is pulled from Payscale.com (15%), the market leader in global online compensation data. But because success isnt just about money, we reward schools where the Establishment, Influencers and Innovators received their degrees. CCAP has compiled an Americas Leaders List (22.5%). Many appear on various FORBES lists (Power Women, 30 Under 30, CEOs on the Global 2000), plus Nobel and Pulitzer winners, Guggenheim and MacArthur Fellows, those elected to the National Academy of Sciences and winners of an Academy, Emmy, Tony or Grammy.
Student Debt (17.5%)
Student loans may be the biggest economic fail story of the past decade. Students and their families are borrowing more to cover rapidly rising tuition. Over 38 million Americans have outstanding student loan debt totaling nearly $1 trillion in 2013; outstanding debt 10 years ago totaled $250 million, according to the Federal Reserve Bank of New York. Between 2005 and 2012 the number of borrowers increased 66%, from $23.3 million to $38.8 million. And the average balance increased 49% in the same time period, from $16,651 to $24,803.
This list looks at three components of student debt: average federal student loan debt load (10%), student loan default rates (5%) and predicted vs. actual percent of students taking federal loans (2.5%). The metrics get to the heart of the relative affordability of attending a particular school as well as the ability of its alumni to pay back student debt.
Graduation Rate (11.25%)
There are many valid reasons why students take an additional year (or two) to graduate. Universities such as Northeastern require time spent on co-ops, or extracurricular learning. Individual students may take time off to for work, service or travel.
Our concern, though, is a strict four-year graduation rate, which can save students and their families tens of thousands. CCAP evaluates how many students actually finish their degrees in four years, considering both the actual graduation rate (8.75%) and the actual vs. predicted rate (2.5%).
Nationally Competitive Awards (11.25%)This category rewards schools whose students win prestigious scholarships and fellowships like the Rhodes, the National Science Foundation and the Fulbright (7.5%) or go on to earn a Ph.D.(3.75%).