Individual assignments, Individuals, leadership reps, mental reps....
Even Butch's coach speak colloquialisms he used with the media were embarrassing. I honestly think Butch is dumb enough to think he sounded smart.
I'm A-OK with our punter situation because after Heupel gave a little coach speak he said "He’s gonna be a really good player, . . . we believe he’ll continue to get better." Had Heupel babbled on about making sure our punter knows his 'individual assignments" and gets his 'mental reps' in, I'd be more concerned.