05_never_again
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You're not wrong, but I think if you went to Colorado's AD/admin and said "Hey guys, what Deion is doing this year might be exciting but it isn't sustainable," I bet their response would be "Yeah, but so what?"Could be right. I just don't think some of the talking heads who are going overboard with the hype, realize that he's not recruiting any high school talent to speak of, and the position that is going to leave them in 3 years from now ... when he probably won't be there.
It isn't like they have a history of winning, or a brand to protect, or were looking for a coach to build on a foundation that had been laid previously and get them over the top. The money and exposure they've gained just so far this year has probably already justified Deion's contract, at least the first couple years of it.