Here is my opinion. The only “customers” who normally complain about what one of my employees posts on SM (not to mention, go through the trouble of researching said poster to find out they work for my company in the first place). constitute probably less than 2 % of my potential customer base. They are not the least bit interested in my company or the services I provide. They are merely activist pawns on the prowl for yet another scalp to tally for their cancel warrior trophy belt. The average customer could care less if my rank and file employee is a flaming Marxist or a dyed in the Red Hat MAGA firebrand. The ones threatening to boycott my business have probably never set foot in my store and probably never will. So unless my employee is posting stuff that is illegal or directly impugning my company or their job, I say “knock yourself out Bucko”. I realize one very important truth that so many businesses don’t nowadays... Twitter and Facebook are NOT the real world and what matters to them is not even close to a reflection of the real world. If a bunch of unwashed Gender Studies grad students living in their parent’s basement into their 30s or a QAnon militia member living off the grid in Idaho threaten to never buy my coffee again because an 18 year old barista in my Toledo store posted a controversial non work related tweet, I am NOT going to lose any sleep over it