Who is gonna impose a limit on how much players can make in NIL (AKA Advertising)? NCAA? Individual schools? Conferences? Legislatures?
Not. Gonna. Happen.
There's no legal route that I'm aware of to tell an individual student how much money they can make selling their NIL. Right? It's just flat out illegal and, frankly, un-American. Trying to tamp down student/athlete earnings is what brought us to NIL in the first place, and the NCAA got its ass handed to it legally.
I don't like NIL either, but it's here, and those schools that are embracing it and adjusting to it appear to be winning the 5* battles.
Also, within the SEC, our endowment (size matters!) situation ain't great but ain't horrific either. TAM is the big dog now.
These numbers don't reflect the exact "NIL Power" of each school, per se, since the schools don't direct NIL money *cough*, but this does give a good idea of the relative monetary power of each alumni set.
SEC School Endowments through 2019
Billion Dollar Club
Texas A&M - 13.5 B
Vanderbilt - 6.2 B
Florida - 1.8 B
Missouri - 1.7 B
Alabama - 1.5 B
Kentucky - 1.4 B
Georgia - 1.3 B
Tennessee - 1.3 B
Arkansas - 1.2 B
Poor Club
Auburn - 793 M
South Carolina - 788 M
Ole Miss - 736 M
Mississippi State - 736 M
Trying to keep the lights on Club
LSU - 521 M